The job goes to whoever shows up first.
A homeowner in Louisville searches, taps one of the top three on the map, and calls. If that is not you, the job goes to a competitor who may not be half as good at the work.
Louisville Marketing Agency
| More Calls & Your Time Back | Slate MarketingLouisville marketing agency Slate Marketing LLC gets home service businesses and local companies to the top of Google and the phone ringing. Two founders run every account, the prices are fixed and on the site, and every plan starts with a six-month term.
- 2
- Founders on every account
- 18
- Five-star Google reviews
- 25+
- Local businesses served
We build the four things that decide who gets the call.
★★★★★
“As a new business owner and full-time blue-collar worker, wearing every hat has been challenging to say the least. Marketing, SEO, website development, and all the behind-the-scenes work are outside my area of expertise. Slate Marketing has taken all of that off my plate and I couldn't be more grateful.”
If we make a mistake, we make it right.
Six-month plan, then month to month. Both founders on your account. Every price on the site.
Jack runs the SEO
Into the Map Pack, town by town.
Jack rebuilds your Google Business Profile in the first thirty days, then adds pages month by month for the searches your town actually types, linked from the pages that already rank. No two hundred pages dumped at once, and one report a month you can read in five minutes.
- Profile rebuilt in the first thirty days
- A page a month for the searches your town types
- Reputation management included
Daxton runs the ads
Pay only for people ready to hire.
Daxton bids on the searches that mean a job this week, such as water heater repair Louisville, never the how-to searches. Every campaign gets its own landing page, every call is traced back to the search that produced it, and the account is checked daily, not set and forgotten.
- Buying-intent searches only, in your radius
- A landing page for every campaign
- Ad spend stays in your own account
Why owners pick Slate over bigger agencies
Eighteen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 18 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
A six-month term, not a lock-in
SEO takes about six months to show, so every plan starts with six months, then runs month to month. Leave early with 30 days' notice and one month's fee. No two-year lock, no auto-renewal trap.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A promise we can be checked on, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. What we promise is the work we control: your Google profile rebuilt in 30 days and a number every Monday, or month 7 is free.
Everything a homeowner sees before they call. All of it yours.
The Adaptive Package with the Ads add-on is five systems running as one engine. Scroll through each one.
1 of 5
High Conversion Web Engine
A website that turns the click into a call.
Custom, mobile-first, built from scratch around the path from search to phone call. The headline says what you do and why you are the pick, the reviews sit beside it, and the form is short enough to finish in thirty seconds.
- No templates, no page builders
- Local SEO structure built in on day one
- You own the domain and the code, and they leave with you
2 of 5
Local Map Pack SEO
Top three on the map, where the calls come from.
Your Google Business Profile rebuilt around the searches that convert, citations that agree with each other, and pages added month by month for every service, every town and every question your customers ask.
- Google Business Profile rebuilt in the first thirty days
- Citation building and NAP cleanup
- A monthly report you can read in five minutes
3 of 5
Review Velocity System
Five-star reviews, without the chasing.
Every customer from the last two years gets a personal text and email asking for a review, then every new customer gets the same ask the day the job is finished. A private feedback line sits beside every ask, and every review gets an answer in your voice.
- Reactivation of your past customer list
- The same ask to every customer, within Google's rules
- A reply to every review, posted to social
4 of 5
Precision Customer Acquisition
Ads that only pay for people ready to hire.
Google Ads and Local Services Ads on buying-intent phrases only, landing on a page built for one action, with conversion tracking so you know what every dollar bought. Checked daily, never set and forgotten.
- High-intent keywords, tight negatives
- Dedicated landing pages
- Ad spend stays in your own account
5 of 5
Authority Signal Matrix
Proof of work, everywhere they look.
Every finished job and every new review becomes a post on Google, Facebook, and Instagram, from your real photos and never a generated one. The business a homeowner met on the map is the same one they meet in the feed.
- Review repurposing into posts
- Weekly Google Business Profile posts
- Real job photos and short clips, formatted for phones
The website is built and kept up inside the package, at a fixed price. See the plans.
Slate Marketing LLC is a digital marketing agency based in New Albany, Indiana, serving the Louisville metro on both sides of the river, listed on Google as a marketing agency, internet marketing service, website designer and public relations firm, for home service businesses and other local companies; Southern Indiana owners can start with its digital marketing agency in New Albany page. The agency builds one integrated system: a custom website from a Louisville web designer, built to convert, Google Business Profile work and Louisville SEO to reach the Map Pack, a review system that asks every customer, Google Ads on buying-intent searches, and weekly social proof from real photos. The Adaptive Package is $497 a month per location with setup included, the website is included, Website only (no SEO) starts at $147 a month, Reviews on Autopilot alone is $229 a month, and the Ads add-on is $499 a month plus 12% of ad spend; every plan starts with a six-month term, then runs month to month, and the full price list is on the pricing page. Founders Jack Moutardier and Daxton Noe run every account directly, the agency's first client signed on April 1, 2026, and it holds a 5.0 rating from 18 Google reviews.
The Invisibility Trap
Every day your business stays hidden online, you hand customers to competitors who do worse work but show up first on Google. Few reviews. A buried map listing. A website that never rings. That is the Invisibility Trap, and it is costing you real jobs you already earned.
You do better work. They get the job.
The most common thing we find is a website that is backwards. The headline is the company's history when the visitor wants to know, can you fix my water heater? Your homepage should say: we are a plumbing company in Louisville and we will have it fixed within 24 hours. Say who you are, put your pricing up if you have it, make your Google Business Profile and your website tell the same story, and ask every customer for a review. None of that is backend SEO. It is the front end making sense.
The cost of doing nothing is not zero. Every month you stay off the Map Pack, the calls go to whoever ranks above you. Getting you there is the job of a local SEO agency.
A fast, conversion-built website, a steady stream of five-star reviews, and ads on the exact phrases people type when they are ready to hire, run by a Louisville advertising agency that tracks every call. Run your own numbers on the ROI calculator.
We know what it feels like to lose jobs you deserved.
We are Jack Moutardier and Daxton Noe. We started Slate Marketing because we kept watching great Louisville businesses lose to worse competitors who simply showed up first. So we built the system that fixes it, and we ran it on ourselves before we ever sold it.
Google Ads certified. 18 five-star reviews and counting. You work with the founders, never an account manager. Read our story or see why owners choose us.
Almost everyone who hesitates has been burned before, usually by an agency in another state. My answer is: look at our Google reviews. Sixteen five-star reviews in under seven months, and there are agencies twenty years old with fewer. At a big firm you get a junior account rep on salary who is not paid any differently whether you stay or leave. This is our livelihood. We make it as hard on ourselves as it takes to get you right.
Google Ads certified18 five-star reviewsSix-month plan, then month to monthEvery price published
Three steps from page three to first call.
- 1
Book a free visibility audit
Fifteen minutes. We show you exactly where Louisville customers find your competitors instead of you.
- 2
We build your system
Website, Map Pack SEO, reviews, ads, and social, built as one engine and live within weeks, not quarters.
- 3
You take the calls
Rankings climb, reviews compound, and the phone rings with buyers who already chose you. You run the business.
Pick your plan. See the price.
One package at one fixed price, on a six-month term and then month to month. The website is inside it. Only the Ads add-on goes on top. Website only and Reviews on Autopilot are the smaller plans.
The Adaptive Package
$497 a month, setup included
We get Louisville trades owners more calls from Google, and send you one number every Monday.
What we promise. Your Google profile rebuilt in 30 days and your Monday number sent every week, or month 7 is free. We don't promise rankings or a number of calls; you see the numbers every week.
Best for: Trades owners in Louisville and Southern Indiana. Other local businesses we meet are welcome too.
Book My Free AuditSetup included. $497 per location. Six-month plan, then month to month.
Reviews on Autopilot
$229 a month, setup included
Just the reviews: your past customers and every new one get asked, automatically, and you see the count every Monday.
What we promise. Everyone gets the same Google link. We never send unhappy customers somewhere else.
Best for: Owners who only want more reviews for now.
Book My Free AuditSetup included. Six-month plan, then month to month.
From invisible to the obvious choice.
Real owners who were losing jobs to competitors who simply showed up first. Rated 5.0 on Google from 18 reviews.
★★★★★
Slate Marketing recently worked to help revamp my website. Not only was it priced well but I was happy to have another option to manage my domain. The attention to detail and overall look of the site is refreshing and just looks great, especially for the quick turnaround.
★★★★★
I first connected with Jack at Slate Marketing to help get my business name out there. It soon became obvious he and his team had an excellent approach to helping smaller businesses gain momentum. Slate Marketing has become a go-to resource for myself and my clients when tasks fall outside my wheelhouse.
★★★★★
Quick to respond to all messages and the website is amazing.
Al's Comfort TechnologiesO'Mary Brothers PlumbingPave Protect Co.Meyer Pressure WashingRed Roofing LLCThe Tenant TurnYour Home RoofingConsolidated Tire and Auto CareGaw's ConcreteFirst Care DentalKentucky Current Swim ClubSplash Brothers Commercial CleaningJubilee Junk Removal
Websites that look like the work.
A few of the local businesses we have rebuilt from template sites into fast, conversion-first engines.
Gaw's Concrete
Concrete contractor · Louisville, KY
A dated template site rebuilt as a fast, dark, conversion-first contractor site with a free-estimate funnel and service pages for driveways, patios, and block walls.
Rebuilt in days. Five-star review from the owner on launch.
Kentucky Current Swim Club
Youth sports club · Louisville, KY
A clean program site with schedules, coach profiles, and registration paths, designed for parents on phones.
Program information found in one tap instead of a PDF.
Mobile detailing build
Auto detailing · Southern Indiana
A 'we come to you' service site with instant quote requests and service-area pages for every town on the route.
Quote requests from the areas the trucks already cover.
HVAC contractor build
Heating and cooling · New Hampshire (national client)
A custom, conversion-focused HVAC site with emergency call paths, financing offers, and seasonal service pages.
A site built to answer the call on the hottest day of the year.
Jack and Daxton. Real photos, like everything on this site.
Ready to scale?
Claim your free visibility audit. Fifteen minutes. No pressure. The audit does not change the price. Just a clear picture of what is costing you leads.
What do you need help with?
Pick everything that applies. The audit covers whatever you choose.
What do owners ask before they book?
No sales pressure. Just clarity from Jack and Daxton. More on the full FAQ and the pricing page, or start with the free Map Pack checklist.
If we make a mistake, we make it right. We do not prioritize our money. We prioritize our reputation, and if we are on bad terms with a client, their money means nothing to us.
Is Slate Marketing a digital marketing agency or an SEO company?
Both, in the way a local business needs them. Digital marketing for a Louisville business comes down to four things: a website that turns the visit into a call, a place in the Map Pack, a steady flow of reviews, and ads that only pay for people ready to hire. Slate Marketing LLC builds all four as one system, based in New Albany, ten minutes from downtown Louisville, with the two founders on every account.
How much does it cost?
Our prices are fixed and on the site. The Adaptive Package is $497 a month per location, setup and reviews included, your website is built and kept up inside it, Website only (no SEO) starts at $147 a month, Reviews on Autopilot on its own is $229 a month, and the Ads add-on is $499 a month plus 12% of ad spend. Every plan starts with a six-month term, then runs month to month. Pay six months ahead and one is free, pay a year and three are free. The free fifteen-minute audit is the first step, and it does not change the price.
How fast will I see results?
The review reactivation goes out in the first thirty days and usually brings reviews in from ten to fifteen percent of your past customers. Websites launch in two to four weeks. Map results often move within weeks to a few months once the profile and listings are fixed, and we tell you on the audit what is realistic for your trade, because it depends on your review history.
Why a six-month term?
SEO can take six months to really show, so every plan starts with six months, then runs month to month. Leave early with 30 days' notice and one month's fee. We show you a report every month, and you stay because it is working. If we make a mistake, we make it right.
Do you work outside Louisville and Cincinnati?
Slate Marketing LLC works well beyond Louisville and Cincinnati. We serve all of Kentuckiana, Lexington, and the broader Midwest, and we build websites and reputation systems for businesses nationally.
What happens on the free audit call?
The free audit call is fifteen minutes. We look at your Google visibility, review flow, website gaps, and competitor weaknesses. You leave knowing exactly what is costing you leads, even if you never work with us.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.